Why Affiliate Marketing Affiliate marketing involves selling products using digital marketing. A website owner or online blogger (also called the publisher) posts a seller’s or advertiser’s product on his own site. The publisher earns a fixed amount of cash or a percentage of the sale when a viewer, reader, or online shopper gets interested, and buys the merchandise. The merchant,…
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Is Facebook Marketing a Boon or Bane?
Marketing on Facebook is an effective way for companies to interact with their target market. Being that Facebook is one of the largest social media platforms today, a steady presence can translate to a higher level of competitiveness. Although there are a number of advantages that come with this type of corporate participation, there are also a handful of disadvantages that businesses should familiarize themselves with.