How To Create A High-Converting Landing Page For Affiliate Marketing (From Scratch)
A landing page is a page purely designed to send visitors in order to convert them into taking some sort of action. Because of this, the most effective landing pages are typically standalone web pages that are well-optimized and well-designed for your specific target market and target customer. A high-converting landing page can completely transform your affiliate marketing business and really ramp up your conversions. Below, we will be going over some of the keys to creating a high-converting landing page for your affiliate marketing.
Keys To Creating High-Converting Landing Pages:
- Keep It Simple.
One of the keys to creating a high-converting landing page for your affiliate site would have to be keeping it simple. One of the major mistakes that people make is having too much going on within the landing page itself. You want to keep the landing page simple when you are designing it in order to decrease the chances of distracting your audience. You want to make it as easy as possible for them to see your “call to action” and to act on it. The less clutter you have on your landing page, the easier it will be for them to focus.
- Your Copy.
The copy on your landing page is perhaps the most important to focus on as a marketer. To really get a visitor to convert, you will need to create an effective and highly optimized copy targeted towards them. Your landing page copy must speak directly to your audience, utilize action words that encourage them to take action, and it must be simple and easy to understand. Filling your copy with a bunch of tech or jargon that is not easy to understand can minimize your conversion rate. When writing your copy, it should be heavily optimized for your specific target audience. Along with this, your value proposition should be clear and concise. Whenever you are looking to sell any kind of product, especially as an affiliate marketer, you want to demonstrate the clear-cut benefits of the products that you are selling. Never focus on the features because features don’t sell products. You want to communicate the actual benefits the product delivers and how it is going to improve their life or solve a pain-point.
- Clear Call-To-Action (CTA).
Your landing page must have a clear CTA that is visible throughout your entire landing page. It can appear in different areas of your landing page, but it must be easily accessible and visible at all times. This will allow your visitors to really make their buying decisions at any point while reading your landing page’s copy. Your CTA’s for your affiliate sites are likely to be your affiliate links. Therefore, you should have them scattered throughout the page. You will also want to make it clearly visible that they are links and clickable.
- Mobile Optimization.
One of the keys to creating a high-converting and successful landing page for affiliate marketing in today’s mobile landscape is a focus on mobile optimization. Many people do a majority of their online browsing and shopping on their favorite mobile phones. Because of this, you want to focus on the mobile optimization of your landing page to really deliver the best performing landing page. Your website should load and be well designed to convert well for mobile devices as a majority of your visitors are likely to come from various sized mobile devices.
- Consistently Test.
There are subtle things that you can tweak here and there which will make a big difference when it comes to converting the traffic that you get to your website. By constantly split testing your landing page, you should be able to make various improvements which can improve your conversion rate considerably. This can be something as simple as changing the colors on your links, moving your CTA to a different location, or something else.
- Show Reviews.
Nowadays, you will be hard-pressed to find someone that buys something on the Internet without reading reviews or testimonials beforehand. Because of this, you should integrate some sort of review score or testimonial on the landing page in order to build up customer confidence and to social proof the product that you are selling. This can dramatically improve your ability to boost conversions across the board. Even a few reviews or showing the total review score on different marketplaces can really help to boost your conversions by a significant amount because people want to have some sort of social proof to know they are making a good and well informed buying decision.
Overall, there is plenty that you will want to do when it comes to creating a high-converting landing page. By following some of the tips above, you should be able to really create an excellent landing page that not only brings you traffic, but also converts the traffic that you get to your website.