Finding a Money Making Product in 30 Seconds!
What is a Proﬁtable Product?
There’s no point in seting up a landing page if you don’t have proﬁtable products to promote – but what exactly makes a product proﬁtable? Many people think that a proﬁtable product is one that pays you a high commission. While a large commission is welcome, this is not the most important factor in choosing a product. Far more relevant is the conversion rate of the product.
In my research, I’ve found that there are two types of products that oﬀ er the best conversions and are the most proﬁtable for article marketing – ClickBank and CPA oﬀers. If you are new to online marketing, ClickBank products are the best place to start. CPA oﬀers require you to show evidence of substantial traﬃc to your site. If you’re just starting out you probably won’t be approved for a CPA network.
Researching ClickBank Products
ClickBank has a variety of products in many diﬀerent categories; eBooks, membership sites and video courses are all available for sale. Each Ome you make a sale for the product creator, your commission is automatically deposited in your account and you get paid twice per month.. The vast majority of products have a commission of 50% or more.
In order to use ClickBank, follow these steps:
1. Register for ClickBank
If you’re not already registered for ClickBank, you can sign up at www.ClickBank.com. The instructions are pretty straighttorward but you need to pay atention to your nickname selection.
If you decide to sell products later on, your ClickBank ID will be visible to your customers and it cannot be changed once your account is open. Consider choosing something that is generic or branded to your name rather than something niche speciﬁc. This way your ID will be appropriate no matter what you are promoting or selling.
2. Search the Marketplace using your niche keyword
Go to the Marketplace tab and enter keywords related to your niche. This will pull up a list of products related to that niche.
3. Scan the results
Quickly scan through the results and look for multiple products to promote. Ideally you want a base of four or more solid products but make sure you ﬁ nd at least two products in your niche. If you see a lot of products in your niche, that’s a good thing. It means there is a lot of money to be made in that niche. The more products there are, the more likely there is a demand for this type of product and the more likely people are spending money consistently on them. In addiOon, you’ll have more products to work with. You can test diﬀerent products and determine what works best for your landing page. If a product’s conversions start to slip, you’ll have other products ready to replace them.
4. Sort the results by popularity and gravity
After scanning through the results, it’s time to sort them to see which ones look the most
promising. First, sort the products by popularity – this shows you which products are getting the
The gravity score is a little more complicated. According to ClickBank, gravity is: “ the number of
distinct aﬃliates who earned a commission by referring a paying customer to the publisher’s
products. This is a weighted sum and not an actual total. For each aﬃliate paid in the last 8
weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the
higher the value added.”
Translated, this means the gravity of a ClickBank product is higher when lots of unique,
individual aﬃliates are making sales. When a product has a high gravity it means that a lot of
aﬃliates are having success selling the product – which means you probably will, too! High
gravity also means the product has good momentum and that it converts well for aﬃliate traﬃc.
When you have a product with high gravity, you probably won’t be competing with just a few
super aﬃliates who dominate product sales. If a ClickBank product has high popularity but low
gravity it means that only a few aﬃliates are selling it. The may have the market completely
saturated. It’s better to promote products that have a high gravity. This way you’re grabbing a
piece of the pie that’s already divided among many aﬃliates.
Look for products with a gravity raOng of 30 or higher. Anything over 30 is worth tesOng with
article marketing. If you ﬁnd a product with a gravity score of close to 100, it’s a close as you’ll
come to a sure thing.
Let’s take a look at how this appears in ClickBank. Here is the list of the most popular products
for the keyword “acne.”
As you can see, the most popular product is #2 for gravity, and the product with the highest
gravity is #2 for popularity. Both of these products have a gravity of over 50. These are good
possibilities for promotion.
The third product only has a gravity of 14.54 but it may be good to take note of it for testing. If
you are going with a comparison site, you’ll need at least three products to display. Naturally, the
highest gravity product should be shown ﬁrst on the page.
You should also be aware that Gravity can go in cycles. Sometimes aﬃliates will stop promoting a
product because a new one comes out but, after testing the new product, they will go back to
the original. Keep checking back with the ClickBank marketplace to look at the popularity and
gravity scores of products in your niche.
Note the % Referred Number
Afrer analyzing the popularity and gravity, it’s time to turn your atention to the %refd number.
The % referred number shows the percentage of product sales that are coming from aﬃliates, as
opposed to directly from the seller. A high percentage means that you’ll have a better chance of
making money with the product.
These ﬁve steps are all it takes to ﬁnd a proﬁtable ClickBank product. Take note of which products you’d
like to test out in the future and which products you will be promoting now. Once you ﬁnd your product,
you’re ready to put the ﬁnishing touches on your landing page.