Where To Get Free Traffic Count Data For Your Website And Why It’s So Important
The future of marketing is on the internet especially now that all of the biggest retailers are either already on the internet or expanding there soon. With internet marketing of either physical products or digital products you can collect data on who visits your website, from where they came, and compare it to sales to see what you’re missing. Then you can make adjustments to your website to address the informational needs of the lost customers to possibly turn them into buyers next time. By correctly tracking metrics from your website, you can actually measure nearly everything that happens there. That includes how fast people scroll down, where they pause, at what point they decide to leave, or buy, that’s why it’s important. Here are some of the metrics you need to measure and where to get free traffic count data.
Important Website Metrics You Need
The number one most important metric you need is your total visitor count. This will almost always be divided into first time visitors and repeat visitors. Repeat visitors can usually be set within a certain time frame so that any long-term visitors will be counted as new. Plus, now that people clear their cookies, use VPNs and other cloaking methods some repeat customers will always be counted as new.
Just the fact that some visitors do return shows that you’re providing a good customer experience. And, if you do change your content you can watch this figure to see if you’ve either harmed your website or helped it. Plus, if repeat visitors drops off for no apparent reason, you can check to see if there are problems preventing their return.
This metric also usually comes with the added feature of letting you know if the visitors came from search engines, social media, typing in the URL, or some banner ad campaign you have running. This is important to keep track of what’s working and what’s not so you know where to spend your time and money to generate traffic. You can usually get this free traffic count data from Google Analytics and some other online sources.
Demographics Are Another Key Metric
This is where the real science of analyzing your data comes in. With demographics you’ll start to learn the age, gender, first language, location, type of viewing device, and other important information.
If you see that nearly everyone is on a mobile device, you should make extra sure that your website is displaying properly on mobile. You can make your website design adaptive so that it shows correctly on all screen sizes and devices. And, if most of your customers are speaking Spanish, German, or Chinese, how about translating an entire page and offering the ability to change to their preferred language on the initial page.
You can read more into the statistics by adding two metrics together. An over 50 visitor that is on a desktop during the day, is most likely retired and connecting from home. On the other hand, an under 25 visitor during the day using a mobile device is probably at work or commuting. Or, if you have a real brick and mortar retail store, maybe they’re outside on the side walk too. You can adjust any part of your website to accommodate each type of visitor. A map with directions for mobile users or an online shopping cart for the at home shopper.
Page Load Time Has Become Very Important
Another of the free traffic count data metrics that Google provides is page load time. It has been found that huge numbers of potential visitors or customers move on quickly when the page takes too long to load.
Of course, this can be because they have slow internet service where they live, or it can be your servers where you have your website hosted. But, by lessening some of the large files and scripts that need to load on your initial page, you can make your website load faster for all of your visitors. Remember that a visitor’s first impression may be how slow it’s taking to get to the information they seek. And, sometimes they have several windows opening at the same time from a Google search. The one that opens first wins as long as they have the right information that is being sought.
Another important point about slow load times is that Google takes that into consideration when ranking websites. If, when Google crawls your site, they experience a slow load, it will be your fault, not theirs. They will reward you with a drop in rank accordingly. You can always get what is called a CDN, or content delivery network, that will shorten the physical distance if you have a server in Europe and lots of customers in Indonesia. It works by storing cached data of your website all around the globe for fast delivery everywhere.
Bounce Rate and Session Duration
These are also important metrics that you really need to pay attention to. The bounce rate is the percentage of people that only read the first page of your website and then leave. Maybe the description in Google search is misleading or your page loaded too slow, but you have to constantly improve visitor experiences to reduce bounce rate.
This is also directly tied to the number of pages that a visitor visits on a given session. The real objective is for them to find your home page and a link to the exact product they need information on, then click on it. The faster they are able to navigate to the right information or right product the better for you and the better their customer experience. Google also keeps track of these metrics and rewards websites that have longer session duration times and lower bounce rates. These two metrics also help or hurt your page rankings in the search engines so that is important as well.
If you’re looking at free traffic count data, Google is the best place to find it. They are running search engine spiders to every website and measuring data all day long. They want webmasters to create better pages that provide better user experiences and so they reward those better pages with top rankings.
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