How to Find a Ridiculously Profitable Niche
How to Find a Ridiculously Profitable Niche
Think of a niche as a topic that appeals to a segment of internet users. We’re looking for a focussed area but one that isn’t so narrow that your articles only attract five readers a day. A healthy-sized audience is a great start, but it isn’t the only factor to think about. You also need to consider whether the niche is going to be searched by people with money to spend on solutions, interests, hobbies, or passions.
I may have spent almost three years refining my article marketing system, but I’ve spent MORE than five years testing and improving this method for finding profitable niches.
This is the place where every article marketing campaign begins. Before you enter into a niche it’s important to find out if it attracts any interest and, more importantly, profit.
Our assessment isn’t going to be built on personal preference or gut instinct, it’s going to have a foundation of careful and in-depth research.
Believe it or not, the research is one of the most exciting parts of the system, especially when you dig up a red-hot niche that is fresh and growing rapidly. We’re going to become absorbed in the research next month. Between now and the next issue, put a little time aside each week to gather some ideas for topics that you want to research. You don’t have to go nuts with this but aim to have at least half a dozen ideas ready in time for next month.
Getting Ideas for Niche Topics
Don’t you just love online marketing? How many jobs are there in the world that require you to start out by watching TV!
As crazy as it may sound, this is a great place to find out what people are currently into or what they might be about to get into. The average household has the television on for 28 hours a week, so it’s of little surprise that as well as catering to people’s interests, television also has the reach to create and drive new interests of its own.
#1: Watch the News!
Turn on your local news channel and CNN and keep your eyes and ears open. Focus on ALL the stories – not just the news items – and pay attention to sports, health features, entertainment news, technology and gadgets, human interest… everything! If any of these areas are engaged in any kind of controversial story, then take extra special note.
If a story is popular, then you can be pretty sure that there is a volume of online traffic available for you to tap into. The trick is take a popular media story and try to find some twist or angle that can be tied in with a niche you’re interested in. Here are some quick examples to help you to get the idea.
-> At the time of writing, England and Australia were competing for the 2009 Ashes. In both countries this meant that a large number of people, who wouldn’t normally take any interest in cricket, were suddenly glued to their televisions and radios and, crucially, searching the internet for cricket news and information. Consequently, vendors of cricket memorabilia, replica clothing, equipment and so on, looked for a spike in interest and sales.
->A few months back there was a story about Christian Bale having a tantrum on the set of the Terminator Salvation movie. An audio recording of the incident was leaked and while most people viewed this as an amusing story, other more savvy people quickly began selling t-shirts printed with quotes from Bale’s rant.
-> Recently, thanks to the epidemic of swine flu, the Tamiflu drug overtook Viagra as the most popular item for spammers to push. OK, that’s an example, not a trend for you to try and follow, but what about people looking for advice on how to manage flu symptoms, or people looking for gift baskets to send to sick relatives.
Get the idea?
Also remember that “news” doesn’t have to mean just the headlines of the hour. The results of product tests or research, new product announcements, offbeat or crazy new ideas – all of these can be labelled as “news.”
You can also use the Google Alerts service to get news links – based on keywords of your choice – emailed to you. Go to http://www.google.com/alerts to sign up.
#2: Watch the Talk Shows
All those funny, weird, interesting or controversial talk show hosts who spin opinions on everything under the sun, are a great source of ideas. All Oprah has to do is mention a product or a topic on her show and millions of people start searching for it!
Trust me, watch Oprah’s recommendations and guest names; the search volumes on those skyrocket the day of – and the day after – they appear on the show.
#3: Watch “Niche News” Shows
You can get a lot of great ideas from those entertainment and celebrity news shows, financial news reports, business news segments and technology news shows. Remember that you’re looking for a way to take something “newsy” and tie it in with your niche.
#4: Watch Infomercials!
It’s 3:00 a.m. and you can’t sleep? Do some niche research by watching infomercials! If a product developer is paying to promote their gadget, weight loss system, self-help system, etc. on TV, then there’s a very good chance that it’s a profitable niche.
Keep a pen and paper next to your TV and as you start to get ideas for topics to research, jot them down. If the above examples were all current, your list might include:
cricket memorabilia ashes 2009
cricket rules celebrity quotes