Online Marketing Examples to Inspire the Creative in You
There are numerous online marketing attempts that broke the digital world with their wit, creativity, and overall impact. Surely, you wish to learn about them, and you’d appreciate a boost in creativity. Well, here are some of the biggest online marketing examples which could inspire you to come up with your next big idea.
- Ellen’s Tweet
Ellen DeGeneres set a retweet record with her selfie at the Oscar with some of the biggest Hollywood stars. Samsung was reported to have sponsored the Academy Award show and the company negotiated with the organizers to give airtime to the Samsung devices.
What better way but to give Ellen (the Oscars host at the time) a Samsung Galaxy Note 3. Jared Leto, Jennifer Lawrence, Channing Tatum, Meryl Streep, Julia Roberts, Kevin Spacey, Lupita Nyong’O, Peter Nyong’O, and Angelina Jolie were all in the frame with Ellen and Bradley.
- #SpeakBeautiful #ShowUs #InMyOwnSkin
Dove works towards a goal of changing beauty standards in digital media. It launched its #ShowUs campaign in which they collaborated with Getty Images.
The campaign showcased images of plus-size women, trans, women with skin conditions, women with different skin colors, and more. Dove also launched the “No Digital Distortion Mark” campaign, in line with their pledge to release images with zero editing to better appreciate what’s real.
Dove continued its love for equality by launching the #DearFutureDads campaign in support of paternity leave. It included online information for dads who wish to take a paternity leave. It ultimately pushes for dads to continue caring about their family and spending quality time with them.
One of the company’s latest projects is focused on self-esteem. They partnered with the Cartoon Network show “Steven Universe” to inform and to educate the youth about self-confidence, particularly in relation to their own bodies.
- Avengers Endgame
Last and definitely not the least in this list is the genius digital marketing of the Avengers franchise for Endgame. MCU used all possible platforms to market the film. Maximizing the resources paired with creative designs paved way to building anticipation and excitement among fans.
Marvel partnered up with numerous brands like Coca-Cola, OPPO, Google, and more.
OPPO launched a Marvel’s Avengers Limited Edition F11 Pro. This was released online and Marvel fans couldn’t wait to get a hold of one once it was available for purchase. Google, on the other hand, made an interactive Easter egg, surprising those who searched “Thanos” on the search engine.
Marvel did not waste the influence they had on social media. The Instagram accounts of Marvel and Avengers both posted simple yet impactful creative posters. They consistently used #AvengersEndgame in all of their social media posts and fans followed through.
The Avengers Endgame trailer surely teased everyone. It didn’t show anything beyond the movie’s 20-minute mark which was a smart move. Thousands watched and played the trailer more than once. The short video accumulated over 289 million views in just one day.
And of course, influencer marketing contributed greatly to the huge success of the franchise’s online marketing. The Russo Brothers, Jeremy Renner, Robert Downey Jr., and Chris Hemsworth are only some of the Hollywood stars who promoted the film through their social media.
So, what can be learned from all of these examples? Anyone who needs to do online marketing has to pay attention to three important things if they wish to create something impactful:
- Social Media Advertising
Online platforms that have the most number of users are, without a doubt, powerful tools that can make a product or service known. Posting, tweeting, and sharing creative and worthwhile content can help you gain the traction you need to create a following for your brand.
- Influencer Marketing
The power of having influencers market your product could be endless. It could set new records and it could very well become the next viral sensation. Remember that when influencers speak, their fans and followers are always there to listen intently.
- Sentimental Approach
This is the trend with most brands. They touch people’s hearts with their campaigns, targeting those who can relate or empathize—even encouraging them to do something positive. This method can be a win-win. It gives the brand exposure while encouraging people to do good.
Upon learning of these online marketing examples, have you started to think about new ways of marketing your event, product, film, or whatever it is you want to market? Remember to get the key elements figured out though. Creativity is important but, in a way, digital marketing is about choosing the right avenue and audience.